Royal Enfield introduces new Colourways of Continental GT 650 and Interceptor 650 in the Philippines

Further strengthens its position in the mid-size segment in the Philippines

• The Royal Enfield Twins 650 – Interceptor 650 and Continental GT 650 will be available in ten exciting new colourways
• The motorcycles are available for booking and test ride starting today onwards across the Philippines at ₱ 368000(On-Road Price)
• Close to 500 proud Twins 650 customers in the Philippines
  

Royal Enfield, the global leader in mid-size motorcycles (250cc-750cc), today announced the launch of new colourways on the 650 Twins – the Interceptor 650 Twin and the Continental GT 650 Twin. The motorcycles will be available throughout the Philippines starting today. This strategic announcement is in line with Royal Enfield’s focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc). 

The Interceptor 650 will be available in two new Standard (single tone) colourways – Canyon Red and Ventura Blue; two new Custom (dual tone) colourways – Downtown Drag, and Sunset Strip and has a new updated version of the ‘chrome’ variant in the Mark 2. The Mark 2 Chrome Interceptor is an ode to the original Interceptor 750 that’s redolent of the heydays of California’s sun drenched culture of the 60’s. The Interceptor 650 Twin retains the single tone Orange Crush colourway and the dual tone Baker Express that has been extremely popular with the customers and the motorcycling community across the globe. 

The Continental GT 650 cafe racer has also been introduced in five new colourways. Taking inspiration from the Continental GT of the 60’s and calls from die-hard fans of this motorcycle, Royal Enfield has reintroduced the Continental GT 650 Twin in its most loved Rocker Red Standard (single tone colourway) and has also introduced the motorcycle in British Racing Green Standard colourway. The motorcycle is also available in two new Custom (dual tone) colourways – Dux Deluxe and Ventura Storm, and has a new updated version of the chrome variant in Mister Clean. With seven colour options on the Interceptor 650 Twin, and five new colourways on the Continental GT 650 Twin, both motorcycles will get a range of aesthetic updates as well, to compliment the new colourways. 

Commenting on the launch of the new colourways of Twins 650 motorcycles in the Philippines, Mr. Vimal Sumbly, APAC Business Head, said, “The launch of the 650 Twins marked a new chapter for Royal Enfield and for the mid-sized motorcycle segment. The global success of these motorcycles over the last couple of years has been phenomenal with the Interceptor growing the 500cc+ category by more than 4-times in India, and also becoming the best selling naked motorcycle in the mid-sized category in the UK in 2020 and a volume contributor in the Asia Pacific region as well. Ever since Royal Enfield entered the Philippines in 2012, we have been consistently working on becoming an integral part of the country’s rich motorcycling culture by offering differentiated motorcycles and growing our reach. Since last year, we have increased our network by opening three exclusive stores in the Philippines and substantially grown our sales. The Twins contribute to over 60% of our sales in the market. We not only have a passionate community of riders but also see a growing potential in the mid-size motorcycle segment. The introduction of new colourways on the 650 Twin Motorcycles is just the beginning of an exciting year for us. We are going to grow our portfolio, build a bigger, more exciting motorcycle community and continue to get many more avid riders into the Pure motorcycling fold.”

Launched in September 2018, the 650 Twins were received extremely well by motorcycle enthusiasts in India and across the globe. The Interceptor 650 – the quintessential roadster, won several awards including the prestigious Indian Motorcycle of the Year 2018 and has continued to dominate the upper end (500cc and above) of the mid-sized motorcycling segment in the country. Even in the international markets, the Interceptor 650 Twin has been extremely successful and has won several prestigious awards. including MCN’s Best Retro Motorcycle of the Year 2019 and also for 2020 in the UK, becoming the only Indian brand to do so, not just once but twice in a row. The Interceptor 650 Twin has also been the highest selling naked style motorcycle for the entirety of the 2020 calendar year (as per MCIA data from January 2020 – to December 2020) dominating the mid-sized segment for over a year, propelling Royal Enfield to become one of the fastest growing motorcycle brands in the UK. In the APAC region, the 650 Twins contribute to more than 50% of the volumes with the highest demand of the motorcycles in Thailand where the 650 Twins account for more than 65% of the volumes. We have won awards in the Philippines, Thailand, Australia and various other countries in the APAC region too.

About Royal Enfield 

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self expression. It’s an approach the brand calls Pure Motorcycling. 

Royal Enfield’s premium line-up includes the all-new Meteor 350 cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through 921 large format dealerships and 638 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centres, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20, Royal Enfield is the leader in the global mid-size motorcycle market.