HELLA provided drivers and riders with special offers to cope with pandemic’s economic impact 

• 2022 made better and road travels made safer amid rising prices

As many Filipinos continue to experience the economic impact of the pandemic, leading European auto parts manufacturer HELLA helped motorists cope with the rising cost of commodities, especially during the holiday season.

As the holiday celebrations peaked during the last quarter of 2022, HELLA hosted a month-long roadshow that offered free spark plugs, wipers, and installation to riders and drivers in various parts of Metro Manila. Catering to some of the pandemic’s unsung heroes, among those who received the free parts and service are ride-hailing drivers and delivery riders who have continued to service Filipinos, come rain or shine.

Celebrating and honoring their service to the community, HELLA was able to install a total of 1,050 spark plugs and 1,870 pairs of wipers, helping close to 3,000 riders and drivers to ensure their safety on the road, even beyond the holiday rush. 

“HELLA hosted this roadshow because we really wanted to help them in our way, especially over the holidays. By equipping them with reliable, high-quality, and long-lasting parts for free, they can have an opportunity to make better financial decisions. They can use their budget on other essentials while also keeping them safe as they continue to serve the greater Filipino community,”  said Jason De Leon, HELLA Country Manager for Philippines.

HELLA also collaborated with MotoRonda, a content creator in the motoring industry who showed up at various venues and attracted big crowds. He drove up interest in the roadshow, in turn producing long queues at the different venues he visited and amplified HELLA’s reach among various riding and driving communities. Other notable influencers involved in the campaign were James Deakin, Ryan Viray, Reech Potato, SouthScene, and Nuffsaid Society.

Apart from this, HELLA also renewed its partnership with Grab, offering its riders, drivers, employees, as well as MoveIt riders, exclusive discounts of up to 30% on select HELLA products valid until January 31, 2023.

“Grab has been a significant partner for us in our previous engagements so we hope to extend our support for them with these efforts, especially in the face of a financial crisis. Now, their riders, drivers, and employees, as well as MoveIt riders, still have an opportunity to keep their travels safe and secure savings for other important matters,” said De Leon.

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HELLA is a listed, internationally positioned automotive supplier operating under the umbrella brand FORVIA. Within this factual group, HELLA stands for high-performance lighting technology and automotive electronics. At the same time, the company covers a broad service and product portfolio for the spare parts and workshop business as well as for manufacturers of special vehicles with its Business Group Lifecycle Solution. HELLA has 36,000 employees at more than 125 locations worldwide and generated sales of € 6.3 billion in the fiscal year 2021/2022.

FORVIA comprises the complementary technology and industrial strengths of Faurecia and HELLA. Being the 7th largest automotive supplier worldwide, FORVIA has over 300 industrial sites and 77 R&D centers, 150,000 people, including more than 35,000 engineers across 40+ countries, FORVIA provides a unique and comprehensive approach to the automotive challenges of today and tomorrow. Composed of six Business Groups with 24 product lines, and a strong IP portfolio of over 14,000 patents, FORVIA is focused on becoming the preferred innovation and integration partner for OEMS worldwide. FORVIA aims to be a change maker committed to foreseeing and making the mobility transformation happen. www.forvia.com

HELLA Asia Singapore Pte Ltd:  Strategically located in Singapore, HELLA Asia Singapore Pte Ltd is the regional headquarters for the Independent Aftermarket and Special OE segments in the Asia Pacific region. Established in August 2001, HELLA Asia Singapore has since gained a strong foothold with regional presence offering to its customers the benefits of global expertise supplemented by local market knowledge. The company offers an extensive range of lighting, electrics, electronics, universal range, thermal management and brake systems for passenger cars and commercial vehicles.