Shell Fleet Solutions Wins Back-to-Back Awards at Asian Experience Awards

Shell Fleet Solutions has been honored with two prestigious awards at the Asian Experience Awards, recognizing its outstanding contributions to partner and user experiences in the energy sector across Asia.

The awards, namely Philippines Distribution Experience of the Year – Energy and Philippines User Experience of the Year – Energy, highlight Shell’s exceptional efforts in enhancing experiences for partners and users across multiple countries.

The Asian Experience Awards celebrate excellence in delivering exceptional brand experiences across the Asian region. Shell’s groundbreaking initiatives, which have significantly benefited both partners and users, received high praise.

Bridging Partnerships with Grab

In collaboration with the ride-hailing and delivery app Grab, Shell Pilipinas launched a nationwide Fleet Card distribution campaign aimed at providing economic relief to drivers and fostering mutual business growth. The campaign granted Grab drivers a 7-day payment term for fuel purchases via the Shell Fleet Card, offering substantial economic relief considering the dynamic nature of their work.

Logistical challenges arose due to the mobile nature of Grab drivers, leading to frequent redelivery requirements and increased courier expenses for Shell. To address this, Shell and Grab organized a ‘card distribution’ activation, providing convenience and ease of access for drivers to claim and use their Fleet Cards at Shell Mobility stations. This initiative resulted in the distribution of over 3,000 fleet cards in just five months, significantly reducing courier fees and doubling Grab’s volume growth with Shell.

The Grab Distribution Campaign won the Philippines Distribution Experience of the Year – Energy award, demonstrating Shell’s commitment to supporting partners and customers during challenging times through innovative problem-solving.

Martha Borja, Country Head for Grab Financial Group Philippines (GPay Network), commented, “We are steadfast in nurturing an ecosystem that effectively propels each of our driver-, delivery-, and merchant-partners towards a better future for themselves and their families. Initiatives like the Shell Fuel Card offer a critical financial lifeline, helping our driver-partners manage their finances efficiently amidst economic headwinds. We are blessed to embark on this journey with Shell, a partner who wholeheartedly shares our vision of an inclusive and prosperous future for all our kababayans.”

Empowering SMEs with the Shell Fleet App

The Philippines User Experience of the Year – Energy award recognized Shell’s significant impact on small and medium-sized enterprises (SMEs) in the Philippines through the introduction of the Shell Fleet App (SFA). This digital solution streamlines the fleet card application process and facilitates a transition to a cashless fuel management system, addressing the unique needs of SMEs.

The Shell Fleet App offers real-time card management features, online payment options, and monthly billing through electronic invoices, providing SMEs with security, convenience, and time-saving benefits. Launched in April 2022, the SFA received an overwhelmingly positive market response, with over 1,000 SME customers registering within a year, leading to a tenfold increase in SME customer acquisition.

The SFA is the first and only convenient digital bespoke solution of its kind in the Philippines, ensuring that no business is too small to access the benefits of the Shell Fleet Card. Continuous enhancements to the app reflect Shell’s dedication to providing the best user experience.

Deepti Behl, Global Head of Small Medium Enterprises (SME), Shell Fleet Solutions, stated, “The Shell Fleet App (SFA) is designed to empower SME owners to manage their fleet anytime, anywhere on their mobile phone. Winning the Best User Experience Award in the Philippines at the Asian Experience Awards is a testament to how this digital channel is transforming the way SMEs manage their fuel expenses, invoices, driver management, and more. We aim to ease their daily business lives by minimizing time spent on paperwork and admin, allowing more time for business growth. We continue to enhance the SFA user experience, hoping that one day every SME in the Philippines will benefit from this app.”