ROYAL ENFIELD OPENS FLAGSHIP STORE IN METRO MANILA!

• A New Hub for Motorcycle Enthusiasts and Riders in the Philippines
  

Royal Enfield, the iconic motorcycle brand with a rich heritage in producing class-defining motorcycles, has officially opened its brand-new flagship store in Metro Manila. Located at 11 Brixton Street, Pasig City, the new store will serve as the ultimate destination for motorcycle enthusiasts in the Philippines, offering the complete range of Royal Enfield motorcycles, including the recently launched Guerrilla 450, along with accessories, spares, apparel, and premium customer service.

A One-Stop Destination for Royal Enfield Fans

The new flagship store is more than just a retail outlet; it’s a hub for the growing community of Royal Enfield riders in the Philippines. Designed to showcase the brand’s entire lineup of motorcycles, the store also features a service center, offering maintenance, repairs, and spare parts for all Royal Enfield models.

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The store’s modern yet classic design reflects Royal Enfield’s commitment to maintaining its legendary identity while embracing the future. Riders can explore a wide variety of models such as the Classic 350, Meteor 350, Himalayan, and the new Guerrilla 450, each embodying Royal Enfield’s ethos of pure, unadulterated motorcycling.

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Speaking at the store’s grand opening, Anuj Dua, Business Head for Royal Enfield in the Asia-Pacific region, said, “We are thrilled to open our flagship store in Metro Manila, a key market for Royal Enfield in the region. The Philippines has a rapidly growing community of passionate motorcycle riders, and we want to provide them with an immersive Royal Enfield experience. From motorcycles to premium accessories and apparel, this flagship store will cater to the unique needs of our riders.”

Guerrilla 450: The Star of the Show

One of the highlights of the new flagship store is the debut of the Royal Enfield Guerrilla 450, a new premium roadster designed for an exciting, visceral riding experience. Powered by a 452cc engine, the Guerrilla 450 delivers 40PS and 40Nm of torque, offering dynamic performance for both city streets and weekend getaways.

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Priced at ₱289,000, the Guerrilla 450 comes in three variants – Analogue, Dash, and Flash – with multiple color options. This model has already captured the attention of local riders, who appreciate its balance of retro style, cutting-edge technology, and rugged performance.

Genuine Motorcycle Accessories and Apparel

In addition to motorcycles, the flagship store offers a full range of Genuine Motorcycle Accessories (GMA), including luggage solutions, engine guards, and stylish flyscreens. Riders can also gear up with Royal Enfield apparel, such as riding jackets, helmets, gloves, and boots, all designed to combine style with functionality.

To celebrate the store’s opening, Royal Enfield has introduced a limited-edition line of Guerrilla-themed merchandise, including T-shirts, caps, and riding gear inspired by the newly launched model. Riders can now experience the thrill of the Guerrilla 450 and look the part while doing so.

A Growing Community

Royal Enfield’s commitment to building a strong riding community is reflected in the store’s community-oriented features. With a comfortable lounge area and a dedicated space for events, workshops, and gatherings, the store is set to become a social hub for Royal Enfield owners and motorcycle enthusiasts in the Philippines.

The flagship store opening marks a major milestone in Royal Enfield’s expansion in Southeast Asia, reinforcing its commitment to making the brand accessible to a broader audience. As the Royal Enfield community continues to grow, the new store promises to be a focal point for riders seeking adventure, camaraderie, and the unmistakable thrill of Royal Enfield motorcycles.

Store Details:

• Location: 11 Brixton Street, Pasig City, Metro Manila
• Hours: Monday to Saturday, 9 AM – 6 PM
• Services: Motorcycle Sales, Service, Accessories, Apparel

For more information, visit the Royal Enfield flagship store in Metro Manila or check out the official website.

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About Royal Enfield:

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes electric vehicle brand, Flying Flea – including the Classic-styled Flying Flea C6 and Scrambler-styled Flying Flea S6 – that was recently showcased in Milan. It also includes the, Bear 650, Classic 650, Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the new Himalayan adventure tourer, the Scram 411 ADV Crossover, the iconic Bullet 350, Classic 350 and the new Goan Classic 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities arelocated at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has six modern CKD assembly facilities in Argentina, Colombia, Brazil, Bangladesh, Nepal and now Thailand.

We also offer three years roadside assistance and warranty for all our motorcycles. Royal Enfield is the first Indian automotive brand to introduce a global warranty initiative, encouraging Royal Enfield owners across the globe to rev up, ride more and explore without limits.