Isuzu Expands in South Cebu

• Isuzu continues expansion, breaks ground in South Cebu

Isuzu Philippines Corporation (IPC) recently held a ground-breaking ceremony for what will be its new site in Minglanilla, Cebu.

On March 8, IPC President Hajime Koso together with Isuzu Cebu Inc. (ICI) President Manny Aligada and ICI General Manager Steve Gingco lead the ceremony.

“This relocation is part of our continuing goal to strengthen and widen the service of Isuzu to our valued clients. We are proud that our dealer groups, like ICI is among those that is continuously working towards extending their reach by bringing our products and services closer to their sales area, and now here in southern Cebu,” said Koso.

Located in Barangay Calajoan, Minglanilla, Cebu, the new site will replace the existing outlet Isuzu in Talisay. With more than 3,500 sqm, the new site will then be called Isuzu Cebu South which according to the initial architectural design will have a bigger showroom that can accommodate five-unit display including trucks.

Aside from bigger floor area, Isuzu Cebu South will have a complete servicing facility, six service bays which can cater from light vehicle to heavy-duty trucks. Construction is set to start in May 2018 with a completion date targeted within the year.

“We are happy to witness the ground-breaking ceremony of yet another Isuzu outlet under Isuzu Cebu Inc. Less than three years ago, we opened the Isuzu Cebu City which also has a bigger land area to accommodate more sales in the city proper – this is an indication that the Cebuano market is really booming,” Koso added.

In 2017, sales of Isuzu Talisay grew by about 82-percent majority coming from their light commercial vehicle model. “Our sales in the area has been consistently growing. To cope up with the demand, we decided to relocate to a bigger and accessible area that will not only attract sales but also increase our after-sales service as well,” said Gingco. “Once completed, we forecast to sell around 50 units per month, along with significant increase on our service operations by accommodating trucks in the area,” he added.