IPC Opens New Butuan Dealership, Brings Isuzu Advantage to CARAGA Region

Isuzu Philippines Corporation is unstoppable in expanding its network of dealerships nationwnde. This October 20, lsuzu Butuan opened at its new location. lsuzu Butuan will now bring the unmatched lsuzu Advantage closer to the vibrant CARAGA Region in northeastern Mindanao that encompasses five provinces and six cities, of which Butuan City is the regional administrative center and strategic hub. lsuzu Butuan is situated on an expansive 7,798 sqm. lot along Km. 3, Brgy. Baan, Butuan City. It has a showcase area that can display up to three light commercial vehicles (LCVs) and two commercial vehicles (CV5). Its LCV service bays can accommodate up to 10 vehicles at a time.

At the grand opening of lsuzu Butuan were Agusan Del Norte Congressman Atty. Lawrence Fortun, Mr. Francisco Rolida President, Cebu Southern Motors Inc., Dr. Jerome Young Board of Director, Cebu Southern Motors Inc., Mr. Yasuhiko Oyama VP Sales, Isuzu Philippines Corporation and Mr. Hajime Koso President, Isuzu Philippines Corporation.

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In his speech, Mr. Koso expressed great optimism that Isuzu Butuan would play a key role in strengthening the lsuzu brand and world-class service in the region. “As we all know, lsuzu trucks hold the No. 1 position in total truck sales for 18 consecutive years; and this year, so far, our total truck sales have reached more than 47,000 units. For our light commercial vehicles, we have sold more than 200,000 units.

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In our objective to make the entire Philippines an lsuzu country, lsuzu Butuan is among our most important instruments in the Caraga region.” Mr. Koso added that the new dealership is ready to make lsuzu products and services a market leader in this part of Mindanao. “IPC, being in the Philippines for over 21 years already, knows the strengths and further growth opportunities in this particular market, as Caraga is well known for its vibrant agriculture, mining, fishery and agro-forestry, and eco-tourism industries.

lsuzu vehicles and trucks can supply all transport needs for these growth areas.” However, Mr. Koso urged lsuzu Bu

tuan to strive to bring the Isuzu Advantage not just to Butuan, but to the entirety of the Caraga region. “We must encourage our customers in the region to also patronize lsuzu After Sales and genuine Isuzu Parts.” Aside from lsuzu vehicles’ renowned durability and fueI-efficiency, the vaunted lsuzu Advantage keeps customers loyal to the brand with the nationwide dealer network, nationwide parts availability, expert service technicians, roadside assistance and technical training. All of these become part of the aftersales support all Isuzu dealers provide for every purchase of an Isuzu unit.