AC Automotive Art Fair PH 2019

By motoph admin on February 23, 2019

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AC Automotive highlights fusion of sight and sound in Art Fair PH 2019

From February 22 to 24 at the The Link in Makati City, AC Automotive showcases the imaginative ingenuity of Filipino modern artist Ian Carlo Jaucian at the Art Fair Philippines 2019: The Best in Philippine Contemporary Art.

Art Fair Philippines, now on its 6th year, is the premier platform for exhibiting and selling the best in modern and contemporary Philippine visual art, making it accessible to enthusiasts and to those who want to discover one of Southeast Asia’s most exciting art landscapes.

For this year’s edition, AC Automotive highlights Jaucian’s unique retooling of the gramophone concept, which repurposes the car wheel into an amalgamation of visual and musical symmetry, thus bridging the gap between harmonious visual design and cyclic music through the language of numbers.

Jaucian’s work, named “Car Keys,” uses an infrared proximity sensor to measure topographical differences on the outer surface of the rim as it is spun. The measured values are processed by a microcontroller unit programmed to map the data into ASCII numbers, which are then used to override the keyboard of a connected computer. From there, keypresses are interpreted into digital music.

More Photos here

This so-called “data art” or “digital melody” infuses mathematics and technology with human emotions as evoked by musical stimuli. Jaucian’s “Car Keys” best illustrates how passion can drive the seemingly cold and calculating precision of automobile engineering and design into unexpected–and often amazing–outcomes.

AC Automotive’s entry in this year’s Art Fair Philippines reflects Filipino creativity and artistry, and those outcomes in the company’s nearly 30-year industry experience.

AC Automotive is a member of the country’s oldest business house, Ayala, under its industrial technology arm AC Industrials. It currently operates the national distributors for the Volkswagen, Kia, and KTM brands, as well as the largest dealership networks for both the Honda and Isuzu brands. Across all brands, it manages a total network of 92 dealerships, 27 of which are owned by AC Automotive itself.