Aston Martin Elevates Luxury Experience with Landmark Showroom at The Peninsula Tokyo

Aston Martin takes another stride in its ultra-luxury retail strategy by unveiling a new iconic location in Tokyo, one of the world’s leading luxury hubs. Aston Martin Ginza, situated within the esteemed luxury hotel, The Peninsula Tokyo, marks a significant milestone in the brand’s commitment to unparalleled customer experience.

As the first showroom in Asia to fully embrace Aston Martin’s refreshed corporate identity, this two-story marvel spans 324 square meters, showcasing three iconic models amidst a cutting-edge atmosphere. With a large digital media wall and a lavish customer lounge, clients can immerse themselves in the Aston Martin world, crafting their own bespoke automotive masterpiece.

The launch of Aston Martin Ginza underscores the brand’s expansion in Japan, tapping into the growing demand for luxury vehicles. The showroom aims to captivate enthusiasts, particularly drawn to Aston Martin’s DBX707 SUV and the anticipation surrounding the DB12 and new Vantage sportscars.

Marco Mattiacci, Global Chief Brand and Commercial Officer of Aston Martin, expressed enthusiasm about Tokyo’s status as a luxury epicenter. He emphasized the strategic importance of doubling retail presence with this stunning showroom, echoing the success of the flagship location in New York City.

Recognizing the trend of personalization in luxury, Aston Martin Ginza offers the pinnacle of bespoke service through Q by Aston Martin. This sanctuary allows Tokyo clients to create their own intimately personal Aston Martin, aligning with the global growth trend of Aston Martin’s bespoke service.

Ken Arai, President of GRAZ Automotive Holdings operating Aston Martin Ginza, anticipates leveraging the rich luxury landscape of Tokyo’s Ginza district to enhance customer experience and expand the brand’s loyal customer base.

The Peninsula Tokyo, renowned for its legendary hospitality and five-star rating from Forbes Travel Guide, serves as the perfect setting for Aston Martin’s latest endeavor. Mark J. Choon, Managing Director of The Peninsula Tokyo, expressed privilege in welcoming Aston Martin and looks forward to extending the hotel’s renowned hospitality to Aston Martin’s esteemed clientele.

With Aston Martin Ginza’s strategic positioning and commitment to unparalleled luxury, Tokyo’s discerning clientele can anticipate an automotive experience like no other.