Aston Martin Unveils 007-Inspired House of Q in London to Mark 60 Years of Goldfinger

Aston Martin is commemorating the 60th anniversary of its iconic association with the James Bond film franchise through the House of Q, a unique pop-up experience in London’s Burlington Arcade. Opening on July 18 and running until August 4, this exclusive event celebrates six decades since Goldfinger first showcased the legendary DB5. Visitors will enter the House of Q through a concealed door within a magazine newsstand, revealing a secret world inspired by the film’s espionage themes.

The House of Q features a Champagne Bollinger bar styled as a speakeasy, decorated with technical drawings and parts from the original DB5, alongside sketches and schematics from Aston Martin and EON Productions. A top-secret Q flight case on display offers hints about a future Aston Martin model, adding an element of intrigue for visitors willing to explore the details.

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Marco Mattiacci, Aston Martin’s Global Chief Brand and Commercial Officer, highlighted the significance of this milestone, stating, “Aston Martin and James Bond are two British icons, forever linked. The House of Q offers a special experience for our customers, enthusiasts, and Bond fans, showcasing our enduring legacy with the films.” The pop-up also includes original Goldfinger scripts, film posters, and set photography, complemented by Bowers & Wilkins’ high-quality audio.

The House of Q will also feature the Configurator Lab, where guests can work with Aston Martin design experts to customize their perfect vehicle. Burlington Arcade’s Commercial Director, Trupti Shah, expressed excitement about the celebration, noting, “We are honored to be the landmark destination for this iconic moment in cinema history.” The House of Q is located at House 12-13, Burlington Arcade, 51 Piccadilly, London W1J 0QJ.