Bringing in the big guns: Hardcore Brothers Custom launches BSA Motorcycles, regains foothold in the classic motorcycle segment

BSA (Birmingham Small Arms) Motorcycles, the epitome of motorcycle heritage, has officially landed in the Philippines, marking a historic moment as the first country outside Europe to welcome the iconic brand. Spearheaded by Hardcore Brothers Custom Motorcycles, Inc., BSA’s exclusive distributor in the Philippines, this momentous arrival promises to redefine the local motorcycle landscape.

BSA Motorcycles’ initial venture into the burgeoning Asia Pacific market is steered by Hardcore Brothers Custom Motorcycles, Inc., led by President & CEO Mr. Jimmy D.L. Barinaga, a stalwart in the local custom bike building scene. With a renowned legacy in the classic and mid-range motorcycle segment and a track record of fostering vibrant riding communities, Hardcore Brothers is poised to propel BSA Motorcycles to prominence in the Philippine market.

The debut of BSA Motorcycles in the Philippines will be showcased at Kustom Kulture Motorcycles, Inc., situated at Tomas Morato Avenue, Quezon City.

Enthusiasts of classic motorcycles in the Philippines can now immerse themselves in authentic motorcycle heritage with BSA, once the world’s largest motorcycle producer, commanding a quarter of global sales at its zenith. In 2016, India’s Mahindra Motors, through its subsidiary Classic Legends Pvt. Ltd, acquired the rights to the BSA Motorcycles brand. Five years later, BSA Motorcycles unveiled its inaugural model, the reimagined Gold Star, epitomizing the company’s historic success. A design icon of its era, the Gold Star is poised to reclaim its former glory in contemporary times.

Commenting on the brand’s launch, Mr. Ashish Joshi, CEO of Classic Legends Pvt. Ltd, expressed, “BSA’s entry into the Philippines underscores our dedication to embracing vibrant motorcycle cultures globally. Partnering with Hardcore Brothers Custom, led by passionate bikers like Jimmy, ensures a seamless integration of BSA with the rich Filipino motorcycling heritage. With over a century of legacy and recent accolades like the MCN Retro Bike of The Year award, BSA continues to epitomize excellence in the motorcycle industry. Our immediate focus is to deepen our footprint in the Filipino biking community through strategic engagements such as the Makina Moto Show and expanding service touchpoints. Together with Hardcore Brothers Custom, we aspire to elevate the BSA experience for enthusiasts across the Philippines.”

Hardcore Brothers Custom Motorcycles, Inc., the pioneering BSA importer outside of Europe, introduces the Gold Star in five captivating colors, available initially in the Philippines:

• Highland Green: P512,000
• Dawn Silver: P536,000
• Midnight Black: P536,000
• Insignia Red: P536,000
• Silver Sheen (Legacy Edition): P549,000 (Introductory Price)

About BSA BSA motorcycles were celebrated for their performance, particularly during the 1950s and 1960s. The Gold Star model, in particular, enjoyed immense popularity as a racing motorcycle, clinching numerous victories at prestigious events like Daytona.

Renowned for their reliability, BSA motorcycles were trusted by the British military for their durability and longevity.

BSA motorcycles boasted a timeless style characterized by sleek lines and chrome accents, enduring in popularity even today.

With a storied history spanning over six decades, BSA motorcycles remain emblematic of British engineering excellence, ingrained in the fabric of British culture.