Car Awards Group Inc. Holds First-ever Dealer Talks 

It’s halfway through 2017 and a lot of accomplishments have been made that are yet to be celebrated and acknowledged – it is a year worth looking forward to with many more new cars, new trucks, new achievements and new goals still waiting to unfold in the automotive industry. 

The Car Awards Group, Inc. (CAGI), the organizers of the annual Car of the Year Philippines (COTY-P) and Truck of the Year Philippines (TOTY-P) and now the Motorcycle of the Year Philippines (MOTY-P), just spiced things up for the next six months by holding a successful first-ever Dealer Talks at Honda Cars Manila Bay – Honda Cars Makati, Inc.’s (HCMI) newest dealership in the Metro under AC Automotive – last June 24, 2017. The said “Dealer Talks”, which served as a prelude to a series of activities set again this July is a two-hour conference wherein sales representatives of the winning vehicles get to know how, why, and what made their products achieve the prestigious COTY and TOTY awards. This aspires to further help enhance the image of the winning vehicles and strengthen the over-all value of the brand in the eyes of the consumers.

A total of 100 attendees from the six Honda dealerships under Ayala Automotive Group, Honda Civic clubs and the media participated in this pioneering talk.

Furthermore, the said activity aims to deliver the message that these citations are not just any ordinary accolades bestowed on just any other ordinary product as the group remains the only organization in the country that conducts these instrumented tests to determine the best vehicles in the country.  

“There is a story behind every crown and this is our way of telling it to the public,” said CAGI President Ronald de los Reyes.

“We’ve been awarding vehicles since 2004 and we just believed that our unique process needed to be further disseminated through these talks,” he added.

The CAGI head honcho led the endeavor, followed by more thorough and specialized discussions from CAGI Technical Director Niky Tamayo and KPMG R.G. Manabat and Co. Risk Consulting Supervisor Christian Eamilio. Meantime, supporter Petron Corporation’s Field Technical Services Engineer Mike Cerda shared some knowledge of their own product while Carmudi Philippines, the group’s proud partner for the past three years took part through their newest publication, the Carmudi Magazine.

The Honda Civic 1.5 RS Turbo won last year’s Car of the Year Award, and with Honda Cars Makati, Inc.’s continuous mission of providing customer satisfaction through quality products and excellent service, the Honda community is, yet again, set on showcasing its top of the line vehicles. With dedication and confidence, 2017 will hopefully be another year where a Honda vehicle will capture awards in the much-coveted awarding ceremonies. Honda Cars Makati Inc., with branches in Makati (Magallanes and Greenbelt), Pasig, Alabang, Shaw, Global City, and Manila Bay is a member of AC Automotive along with Honda Cars Cebu, Inc., Isuzu Automotive Dealership Inc., Isuzu Cebu Inc., Iconic Dealership, Inc., and KTM Philippines.

This event was not possible without Petron Corporation, Carmudi Philippines and KPMG RG Manabat &. Co.

About CAGI

CAGI, a non-profit entity composed of motoring journalists has been recognizing outstanding vehicles since 2004. This group ensures that the vehicles undergo extensive qualitative and quantitative testing before they award the best vehicle. The group is also here to help heighten consumer awareness about finding the best vehicles available by making informed choices.

The said “Dealer Talks” also serves as a preamble to the group’s annual test fest in September and October with the culminating activity—the awards night set in November this year.