CST Tires Welcomes Kuya Kim Atienza as Brand Ambassador and Launches “Know Your Tire” Campaign

CST Tires, a global leader in tire manufacturing, has announced the appointment of television personality and motorcycle enthusiast Kuya Kim Atienza as its new brand ambassador. This partnership marks a significant step in CST Tires’ mission to enhance road safety through tire education. With road accidents remaining a leading cause of death and injury, particularly among younger people, CST Tires aims to address this issue by raising awareness about the crucial role tires play in vehicle safety.

The Department of Health has highlighted the alarming rise in vehicular crashes due to increasing motor vehicle usage and ownership. To combat this trend, the Department of Transportation (DOTr) has set a goal to reduce road accidents by at least 35% by 2028 through effective road safety education. CST Tires is committed to this goal by leveraging its expertise in tire technology and safety to educate drivers and riders.

Kuya Kim Atienza, known for his engaging and informative style, will lead CST Tires’ “Know Your Tire” campaign. This initiative will provide valuable insights and lesser-known facts about tires, emphasizing their impact on vehicle safety, performance, and handling. Christine Roque, Marketing Manager of AP Bluewhale Corporation, expressed her enthusiasm for the partnership, noting Atienza’s ability to make technical information accessible and relatable.

“Tires are the most important safety feature in both four-wheel and two-wheel vehicles,” Kuya Kim said. “They affect everything from safety and braking to handling and ride quality.” CST Tires’ commitment to quality is reflected in its advanced manufacturing processes and a seven-year warranty program, ensuring both reliability and affordability. The company’s focus on innovative technology and customer satisfaction aims to promote informed and safety-conscious tire choices.

AP Bluewhale Corporation, the exclusive distributor of CST Tires in the Philippines, has been a key player in the tire industry since 2001, offering a wide range of tires for various vehicles. Through this new campaign and partnership with Kuya Kim, CST Tires seeks to further its mission of enhancing road safety and vehicle performance across the country. For more information, visit CST Tires or contact AP Bluewhale Corporation.