Ford Philippines Takes Ford Island Conquest to Davao and Cagayan de Oro This September

Ford Philippines is bringing its highly anticipated Ford Island Conquest (FIC) roadshow to Davao and Cagayan de Oro this September 2024. The event kicks off in Davao City from September 13-15 at the Mall Atrium of SM Lanang Premier, featuring an in-mall display of the Territory, Everest, Ranger, Ranger Raptor, and Bronco. Attendees will also have the chance to test drive the Territory, Everest, Ranger, and Bronco on both on-road routes and a specially-designed track, giving them the opportunity to experience the vehicles’ performance, handling, and cutting-edge driver-assist features.

Following the Davao leg, Ford will bring the FIC to Cagayan de Oro from September 20-22 at the Limketkai Center. Visitors can check out the Territory, Ranger, and Bronco models on display, while the Territory, Everest, Ranger, and Bronco will be available for test drives. Like in Davao, a custom-built track will be set up to highlight the vehicles’ capabilities in different driving conditions, allowing customers to experience firsthand the comfort, power, and features of Ford’s latest offerings.

Mike Breen, Managing Director of Ford Philippines, expressed excitement about bringing the FIC to Mindanao, noting that both Davao and Cagayan de Oro are key markets for the brand. He shared that previous FIC events in these cities have been successful, and this year’s roadshow is expected to offer even more for customers, not just through test drives but also as a fun weekend activity for families.

Customers attending the FIC in both cities can enjoy special offers, including a P5,000 discount for completing a test drive and a P20,000 cash discount upon reserving a vehicle. Additionally, they will have a chance to participate in the Pick-a-Prize promotion, where they can win up to P100,000 in cash discounts or other exciting prizes such as accessories packs, fuel vouchers, and dash cameras. The event runs from 10:00am to 10:00pm and is free for the public to attend.