Ford Philippines Wins Bronze at 2017 Kidlat Awards 

MANILA, Philippines, May 2017 – An audiovisual ode to the Ford Mustang, one of the world’s most iconic cars, bagged a Kidlat Bronze award for the Branded Film and Native Advertising category in the recent Kidlat Awards 2017. Ford was the only automotive brand to win in a major category at the Awards.

The Ford Mustang “Rock the Road” (a.k.a. Roar) video featured actor-race car driver Matteo Guidicelli and rock band Sandwich, creatively integrated the iconic roar of the Mustang engine into a musical performance.

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The video earned over seven million views on Facebook, more than 33 million online impressions, a 90 percent increase in vehicle inquiries, helping the Mustang sell out across dealerships in the Philippines.

The Kidlat Awards, which is held annually by the 4A’s Creative Guild, recognizes the best and most creative works in the advertising industry.

“We’re honored to be recognized by the Kidlat Awards for our creative efforts to support the iconic Mustang. This reinforces our strategy of storytelling through creative communications,” said Lance Mosley, managing director, Ford Philippines.

To watch the video, visit: https://www.facebook.com/FordPhilippines/videos/1158680254211612/.

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 202,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products and services, please visit www.corporate.ford.com