HARLEY-DAVIDSON ANNOUNCES “FROM EVOLUTION TO REVOLUTION” GLOBAL REVEAL EVENT

• Virtual Launch Registration Now Open

Harley-Davidson announces a new mid-season motorcycle reveal, “From Evolution to Revolution.” This virtual launch experience will be held July 13, 2021 at 11 p.m. GMT +8. This new model follows the exciting arrival of the Harley-Davidson Pan America 1250 with its all-new Revolution Max powertrain in dealerships around the world.

“Following the successful launch of our first adventure touring motorcycle, the Pan America, we are excited to reveal another all-new motorcycle, built on the Revolution Max platform in the sport segment, showcasing unmatched Harley-Davidson technology, performance and style,” said Jochen Zeitz, chairman, president, and CEO Harley-Davidson.

The reveal event will preview details of the new motorcycle model and include presentations by Harley-Davidson leadership, product experts and the passionate riders who are developing and bringing to market another powerful new motorcycle coming to Harley-Davidson® dealerships in 2021.

To take part in the “From Evolution to Revolution” virtual launch experience, register now at www.H-D.com/JulyReveal. Click here to watch the teaser.

About Harley-Davidson

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley- Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more atwww.harley-
davidson.com.
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