Honda Philippines, Inc. (HPI), the No. 1 motorcycle manufacturer in the country, recently achieved a major milestone by hitting the 10-millionth motorcycle unit sales mark. This momentous event was led by HPI President Ms. Sayaka Arai-Hattori, along with the HPI Management Team, supportive dealers, and loyal customers. The 10-millionth unit sold was the Click125, marking a historic accomplishment that makes Honda the only brand to date to achieve this success.
To celebrate this milestone, a commemorative Click125 model with a special 10M sticker was introduced at a sendoff ceremony hosted by the company. During the event, HPI emphasized the importance of its dealer partners and customers in achieving this milestone. The unwavering loyalty and spirited patronage of Honda’s customers played a crucial role in this success. This achievement would not have been possible without the support of dealers nationwide and the customers who trust Honda’s products.
The attendees were graced with an inspiring message from Ms. Arai-Hattori. “Ten million—a number that transcends mere statistics. It represents countless hours of hard work, collaboration, a shared vision, and the ingenuity each of you has demonstrated throughout the years. Each sale is proof of our collective effort, resilience, and customer trust,” Ms. Arai-Hattori continued. “Our motorcycles have touched lives across the country, cultures, and generations. Achieving ten million sales is a testament to HPI’s commitment to being the unwavering number one motorcycle manufacturer in the Philippines.”
Ms. Sayaka Arai-Hattori, HPI President
Following Ms. Arai-Hattori’s message, attendees posed for a photo opportunity with the 10-millionth sales unit, the Click125. As Honda Philippines marks another milestone, reinforcing its position as the leading motorcycle manufacturer in the country, the company continues its promise of providing Filipinos with ease of mobility. HPI remains dedicated to serving the Philippine market with high-quality products featuring innovative designs, attractive aesthetics, and products with value for money, safety, and environmentally friendly features, ensuring Filipinos always experience the joy of mobility.
HPI’s Journey to the 10 Millionth Sales Milestone:
HPI moved to Batangas in 2006 to cater to the growing demand for its motorcycles. Among the motorcycle units that contributed to the 10-million sales include the TMX155, a popular business model. This motorcycle is guaranteed to be strong and powerful, capable of handling even the toughest uphill roads, making it ideal for public transportation like tricycles and other business-related purposes.
Adding to its success is the Filipino favorite cub model, the XRM. This model, designed uniquely for Filipino customers, offers a tough modern image and provides durable and tougher performance, capturing the hearts of customers, especially in Visayas and Mindanao, and conquering both on and off-road conditions.
Honda adapts quickly to the needs of its customers. In 2018, Honda introduced the Click125 as the “Game Changer” with its modern sporty, stylish design, fuel efficiency, and advanced features that revolutionized the motorcycle industry. This model captured the hearts of Filipinos, making it the No. 1 model in the Automatic Transmission (AT) category. Honda expanded its business by introducing the local production of the BeAT and Click125 to meet growing demand, solidifying HPI’s position as the unwavering No. 1 in the market.
HPI also maintained its strong partnership with dealers despite challenges in recent years, remaining resilient and capitalizing on opportunities for growth, particularly with the increasing demands for better riding and commuting experiences among Filipinos. The company maintains its position as the number one motorcycle manufacturer in the country in terms of market share.
The 10-million sales milestone is a testament to Honda’s success, highlighting its strong business partnerships, stakeholders, and most importantly, its valued and loyal Filipino customers. Honda’s commitment to providing the joy of mobility and comfort to all its customers remains unwavering. To pay tribute to all the hard work and support of HPI associates, this milestone is celebrated as a collective achievement.
HPI ensures that Filipinos always experience the joy of mobility and will never stop creating, emphasizing its philosophy: Joy of Creating, Joy of Buying, and Joy of Selling.
For more information, visit www.hondaph.com. Stay updated on Honda’s newest products and promos by following Honda Philippines, Inc. on Facebook (facebook.com/hondaph), Instagram (instagram.com/hondaph_mc/), YouTube (HondaPhilippines_Motorcycle), and TikTok (tiktok.com/@hondaphilippines), or contact (02) 8581-6700 to 6799, and 0917-884-6632.
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