JETOUR’s Global Success Drives Ambitious Goals at JAPI’s Mid-Year Business Conference

By motoph admin on July 1, 2024

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In 2023, the JETOUR brand demonstrated significant growth and potential on the global automotive stage. The brand exported 112,000 units, reflecting a 147% year-on-year increase, which outpaced China’s overall export growth rate by 58%. This marked four consecutive years of doubling its performance, making JETOUR one of the fastest-growing brands in China. Additionally, global sales of 82,000 units and an expansion of the distribution network from 300 to 600 showrooms underscored JETOUR’s sustained growth and increasing market presence.

JETOUR Auto Phil Inc (JAPI) set ambitious targets at its 2024 Mid-Year Business Conference held on June 19 at Solaire Resort North, Vertis North. Mr. Jose reaffirmed JETOUR’s commitment to the Philippine market by outlining strategic objectives for the second half of 2024, aiming to generate over 60,000 leads and achieve 2,500 unit sales. The conference was attended by executives, officers, and sales and marketing teams from JETOUR’s 22 dealerships nationwide, highlighting the brand’s collaborative and expansive approach.

In the photo: JETOUR Auto Philippines Executives & JETOUR Auto Dealer Representatives from National Capital Region, Luzon, Visayas & Mindanao – Dealer Principals, General Managers, Sales Managers and Service Managers

In the photo: Ms. Julie Ann Sevilla, National Sales Manager – JETOUR Auto Philippines, Mr. Jun San Miguel, Dealer Development Manager, Ms. Cherry May De Los Santos, Marketing Director – JETOUR Auto Philippines, Mr. Yves Licup, President – JETOUR Auto Philippines, Mr. Miguelito Jose, Managing Director – JETOUR Auto Philippines, Ms. Hilda San Juan, Sales Director – JETOUR Auto Philippines, Mr. Eryx Guiang, Aftersales Director – JETOUR Auto Philippines, Ms. Angela Navarro, Accounting Deputy Director – JETOUR Auto Philippines, Mr. Mark Paz, Training and Product Development Manager – JETOUR Auto Philippines, Mr. Toto Juanitas, Area Sales Manager, JETOUR Auto Philippines

JAPI announced plans to launch three new models by the end of 2024, building on the success of earlier releases like the Dashing Symphony, Dashing Plug-in Hybrid Electric Vehicle (PHEV), and the T2 4X4 SUV. These upcoming models will cater to the diverse preferences of Filipino customers, further expanding JAPI’s market reach. JAPI also emphasized its commitment to customer service and after-sales support through the expansion of service centers, extensive staff training, and the integration of digital platforms for seamless customer interactions.

JETOUR reaffirmed its dedication to environmental sustainability by promoting electric and hybrid vehicles and participating in green initiatives across the Philippines. The brand plans to open two additional dealerships in strategic locations before the end of 2024, ensuring wider availability of its vehicles and services. This network expansion will continue into 2025, supported by a robust marketing campaign involving community engagements, social media, and participation in major automotive events.

Recognizing the importance of a skilled workforce, JAPI established the JETOUR Auto Philippines Academy (JAPA) to provide comprehensive training programs for its sales, marketing, and aftersales teams. The academy includes the JETOUR Sales Ambassador Training (JSAT), JETOUR Marketing Adaptive Training (JMAT), and the JETOUR Technical Assessment Program (JTAP), ensuring that JETOUR’s staff are well-equipped to represent the brand with professionalism and excellence. JETOUR Auto Philippines Inc. continues to be the sole distributor of JETOUR vehicles and services in the country, offering a diverse range of models to meet the needs of Filipino customers.