MDPPA Steers Road Safety Training for Kids in a New Direction

By Gilbert Chao on October 29, 2015

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QUEZON CITY, PHILIPPINES – October 26, 2015. More than any other individuals, children are most vulnerable to road crashes for various reasons. Last year alone, the Metropolitan Manila Development Authority (MMDA) reported 400 fatal road accidents in Metro Manila, more than 200 of which involved children 15 years and below.

Cognizant of this fact, the Motorcycle Development Program Participants Association (MDPPA), the leading organization of motorcycle manufacturers ,composed of Honda Philippines Inc., Kawasaki Motors Philippines Corporation, Suzuki Philippines Inc., Yamaha Motor Philippines Inc., and Kymco Philippines, Inc. promoting road safety for all, conducts the Road Safety Seminar for Children for free using interactive road safety education activities right in the campuses of different elementary schools in Metro Manila as part of the organization’s advocacy. The second leg of the seminar, held in collaboration with the Far Eastern University-Nicanor Reyes Educational Foundation Diliman College (FEU-FERN), included hands-on exercises, road situation simulation in the portable children’s road safety park and the appearance of MDPPA’s mascot “Rodi”. The one-day event was held last September in FEU-FERN campus in Diliman, Quezon City and was attended by grade two pupils.

MDPPA and FEU-FERN recently signed a Memorandum of Understanding for the Road Safety Seminar for Children. MDPPA President Rodel I. Pablo (third from left) and FEU-FERN Executive Director Albert R. Cabasada III (second from left) represented the parties together with witnesses. Espie N. Custodio, MDPPA Marketing Committee Chairperson (rightmost) and Antonette U. Villanueva, FEU FERN’s Basic Education Department Directress (leftmost).

Grade Two teacher and one of the seminar speakers Deceree Carimal shed light about the innovative format of the seminar. “Children are visual learners so they need to see what’s being explained,” she said, noting that it is more difficult to impart the lessons by just verbally explaining the concepts. Carimal added that when children see adults violating traffic rules, it is very likely that they will mimic what the adults are doing.

Rodel Pablo, president of MDPPA, explained the importance of the activity, “Sadly, a large number of the adult population in the country either don’t follow road safety rules, or are not actively teaching their kids. Training the children about road safety would significantly reduce the rate of road crashes in the future.”

Pablo also shared the vision of MDPPA’s members, “MDPPA puts road safety at the forefront of our initiatives. Also, our member-motorcycle manufacturers all believe that as road safety is for all it is also a shared responsibility and should be a continuing effort “

“A major cause of road crashes is the intentional ignorance of traffic rules,” said Engr. Alberto Suansing, Secretary General of the Philippine Global Road Safety Partnership (PGRSP), a non-profit organization that brings together government agencies, business entities and civil society to address global and local road safety issues. “We have to inculcate the habit of following traffic rules among children, and impress on them the ideas that discipline and adherence to safety practices—for example, as simple as wearing a helmet when riding a motorcycle and crossing the road using the pedestrian lane—are what will save their lives. The best way to start is to simplify the lessons by using visual and practical learning strategies,” added Suansing, who is also the former assistant secretary of the Department of Transportation and Communications (DOTC) and was in concurrent capacity as Chief of the Land Transportation Office (LTO).

The Road Safety Seminar for Children is also in pace with the UN Road Safety Collaboration’s global campaign called “#SaveKidsLives”, which aims to make roads safer for everyone especially the children. MDPPA plans to hold the seminar in more elementary schools this quarter.

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About Motorcycle Development Program Participants Association, Inc. (MDPPA)

Based on the basic principles of the Philippine Motor Vehicle Development Program implemented by the Board of Investments, the four (4) major motorcycle manufacturers and assemblers: Honda Philippines, Inc., Kawasaki Motors (Phils.), Corp., Norkis Trading Co., Inc. and Suzuki Philippines, Inc., established in 1973 an association known as the Philippine Motorcycle Manufacturing Program (PMMP). In 1987, new MVDP guidelines were finalized and program name was, likewise, changed to Motorcycle Development Program (MDP). The Association was given the new name of Motorcycle Development Program Participants Association, Inc. (MDPPA) in 1989.

Eastworld Motorcycle Industries, Corp. (Motorstar) and MCX Motor Phils., Inc. joined the association in 2003 and 2006, respectively. Yamaha Motor Philippines, Inc. and Kymco Philippines, Inc. followed suit in 2008. The current six members of the Association, Honda, Kawasaki, Suzuki, Motorstar , Yamaha and Kymco, are all active participants of the government’s Motor Vehicle Development Program (MVDP).

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Contacts:

Vicelyn Layno

MDPPA

Mobile: +63 917 827 6694
Office: +632 401 9136

Telefax: +632 470 6186

Email: sec.gen@mdppa-inc.org

Primary PR contact:

Eileen Chua

ArdentComm

Mobile : +63917 881 3440

Office: +63 2 6310511