MDPPA’s ‘Helmets Save Lives’ reaches Northern Manila

Featured Photo: (L-R) MDPPA Staff ____, MDPPA Secretary Elvira Lavado, MDPPA Marketing Committee Vice-Chairman Chona Paloyo, Tres Hermanas Motors Corp. Owner Nora Mendoza, MDPPA Board Member and Marketing Committee Chairman Espie Custodio, MDPPA Secretary Charm Aloc, and MDPPA Secretary General Vice Layno flash ‘Helmets Save Lives’ stickers outside Tres Hermanas Motor Corp.

Manila, Philippines– Motorcycle Development Program Participants’ Association (MDPPA), the Philippines’ premier group of motorcycle manufacturers, headed North of Metro Manila for the second leg of its ‘Helmets Save Lives’ stickering campaign on November 9.

As part of its road safety advocacy, MDPPA distributed 600 ‘Helmets Save Lives’ stickers, banners, and road safety manuals to select motorcycle dealerships in Caloocan: Minerva Trading House of Motorcycle, Inc., Tres Hermanas Motor Corp., Cyclemar Caloocan Corp., and Motortrade Nationwide Corp. MDPPA also jumped at the opportunity to privately reach out to dealership customers to stress the importance of helmets in road safety. ‘Helmets Save Lives’ encourages motorcycle riders to put stickers on their motorcycles or helmets, to help spread the word on the importance of wearing proper riding gear.

“Committed towards road safety, MDPPA hopes to educate Filipino motorcyclists on how proper head gear can prevent road accidents. We hope our campaign will take Metro Manila by storm, and we are heading North, with the goal of spreading motorcycle safety awareness even in the most remote sidewalks and pavements across the region,” MDPPA Board Member and Marketing Committee Chairman Espie Custodio shares.

Motorists can support the campaign by uploading photos of ‘Helmets Save Lives’ stickers on their motorcycles or helmets and sharing their posts on Facebook or Twitter with the hashtags #MDPPARoadSafetyPH and #HelmetsSaveLives.

For more details on the ‘Helmets Save Lives’ advocacy and the upcoming stickering schedules, please visit https://www.facebook.com/MDPPA.Official/ or follow https://twitter.com/MDPPA_Inc.

About Motorcycle Development Program Participants Association, Inc. (MDPPA)

Based on the basic principles of the Philippine Motor Vehicle Development Program implemented by the Board of Investments, Philippine Motorcycle Manufacturing Program (PMMP) Association was established in 1973. In 1987, new MVDP guidelines were finalized and program name was, likewise, changed to Motorcycle Development Program (MDP). The Association was given the new name of Motorcycle Development Program Participants Association, Inc. (MDPPA) in 1989.

The current five members of the Association: Honda, Kawasaki, Suzuki, Yamaha and Kymco, are all active participants of the government’s Motor Vehicle Development Program (MVDP).