Michelin Boosts Porsche Dream SUV Drive Event with Fill Up With Air Safety Campaign

Michelin boosted the Porsche Dream SUV Drive event on April 24, 2016with its trademark road safety initiative called the Fill Up With Air campaign (FUWA).

The Porsche Dream SUV Drive, a motoring eventfor Porsche Cayenne and Macan owners, was a point to point drive from Petron Dasmarinas Village, Makati City to Balay Dako Restaurant in Tagaytay City. Michelin, a long-time global partner of Porsche, provided free tire safety check-up for all participating SUVs before the take-off, paying close attention to the recommended tire pressures for each unit as a safety measure. Michelin shared more tire safety tips with car owners in Tagaytay City.

Michelin Philippines team was led by Michelin Marketing and Communications Manager Caroline del Rosario and Intelligence/Pricing Manager Erlaine Castellano, together with Jimmy Gimeno from En-tire Car Care Center, distributor of MICHELIN tires.

Left to right: Jimmy Jimeno from En-Tire Car Care Center; Caroline del Rosario, Marketing Communications Manager for Michelin Philippines; the Michelin Man; and Erlaine Castellano, Marketing Intelligence / Pricing Manager for Michelin Philippines

Fill Up with Air (FUWA) is a Michelin global initiative to increase public consciousness for road and public safety. Michelin and Porsche have a long-standing partnership globally and locally and have embarked on many joint initiatives together.