Mitsubishi Motors Philippines Achieves Record Sales in FY 2023

• Mitsubishi Motors Philippines Corporation (MMPC) Sets New Sales Benchmark for FY 2023
  

Mitsubishi Motors Philippines Corporation (MMPC) proudly announces its highest annual sales volume to date for the fiscal year (FY) 2023, reaching 81,473 units sold from April 2023 to March 2024. This milestone not only solidifies MMPC’s position in the market but also underscores its steadfast commitment to delivering exceptional products and services to its valued customers.

Compared to the previous fiscal year, MMPC experienced a remarkable sales growth of 34%, soaring from 60,630 units sold in FY 2022. The Mirage, Xpander, and L300 emerged as the top-selling models, respectively, dominating the sales charts for MMPC. Bolstered by increased production capacity at its Sta. Rosa, Laguna plant, MMPC locally produced 26,139 units of Mirage and 13,101 units of L300. The Mitsubishi Xpander clinched the title of the best-selling MPV of the year with an impressive sales volume of 24,178 units, as certified by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI).

MMPC attributes its sales growth primarily to competitive promotions, new product offerings, and strategic marketing campaigns. The timely introduction of the All-New Triton in January 2024 further fueled this remarkable sales surge. Additionally, initiatives such as the MMPC 60th-anniversary expo and the All New Triton Go Beyond Limits Tour enhanced the overall customer experience across all models.

Takeshi Hara, President & CEO of MMPC, remarked, “We have prioritized a customer-centric approach in recent years, aiming to provide Filipinos with a wonderful car life experience. We have emphasized EXPERIENCE as a crucial aspect of the customer’s purchasing journey. We are immensely grateful to our valued customers, dealers, suppliers, and business partners for their positive feedback on this approach and for their continued support of the Mitsubishi Motors brand.”

Beyond achieving its highest sales volume in MMPC’s history, the company remains steadfast in its commitment to corporate social responsibility, contributing to the sustainable development of communities and the environment. MMPC’s holistic approach to business reflects its vision of creating a better world through mobility, innovation, and responsible practices.

Ending FY 2023 on a high note, MMPC is poised to maintain its momentum and pursue further growth and success in FY 2024. With an already exciting product lineup and plans for additional new models to be introduced within the year, the company is well-positioned to exceed expectations and continue shaping the future of the automotive industry in the Philippines.

For updates and more information about Mitsubishi Motors Philippines Corporation and its products, please visit its official social media pages and website at www.mitsubishi-motors.com.ph.