Mitsubishi Motors Philippines to Showcase Future Mobility at the 9th PIMS

Mitsubishi Motors Philippines Corporation (MMPC) is gearing up to make a significant impression at the 9th Philippine International Motor Show (PIMS), scheduled from October 24 to 27, 2024, at the World Trade Center in Pasay City. With a legacy of over six decades in the automotive industry, MMPC plans to surprise and engage the public with its latest innovations and product lineup, reflecting the brand’s vision for the future of mobility. The event, themed “Dare. Drive. The Future Redefined,” will feature MMPC among seventeen participating brands, each showcasing their take on redefining the future of driving.

At the heart of MMPC’s presentation will be the introduction of their newest models, the All-New XFORCE and All-New Triton. These vehicles are designed to appeal to both the adventurous and the everyday driver, particularly targeting the younger generation and those young at heart. The All-New XFORCE and Triton represent Mitsubishi’s commitment to blending advanced safety, unmatched capability, and exceptional comfort into an all-in-one vehicle, promising to enhance every journey.

MMPC’s booth at the PIMS will offer an immersive experience for visitors, allowing them to explore the full range of Mitsubishi vehicles. The brand aims to demonstrate “Mitsubishi Motors-ness,” a concept that goes beyond the product itself to encompass a holistic vehicle ownership experience, including outstanding aftersales service. This approach is intended to provide peace of mind to vehicle owners throughout the lifespan of their Mitsubishi cars, reinforcing the brand’s reputation for reliability.

MMPC President & CEO Ritsu Imaeda expressed enthusiasm about the upcoming event, noting the excitement of participating in the largest PIMS to date. He highlighted the company’s dedication to meeting the evolving needs of the Filipino market, emphasizing that this year’s display lineup is a testament to Mitsubishi’s commitment to driving innovation and offering a glimpse into the future of mobility.