Mitsubishi Motors Philippines to Unveil 7-Seater SUV Concept in World Premiere at PIMS 2024

For the first time in Mitsubishi Motors’ history, the brand will host a world premiere in the Philippines as Mitsubishi Motors Philippines Corporation (MMPC) unveils its latest 7-seater SUV concept. This landmark reveal will take place at the highly anticipated 9th Philippine International Motor Show (PIMS) 2024, marking a significant milestone for both MMPC and the Philippine automotive industry.

The 7-seater SUV concept represents Mitsubishi Motors’ dedication to delivering fulfilling mobility experiences, designed to ignite the adventurous spirit of drivers while offering excitement and comfort for all passengers.

A Milestone for the Philippine Automotive Industry

The decision to debut the new SUV concept in the Philippines reflects Mitsubishi Motors’ growing focus on the ASEAN market and MMPC’s pivotal role in the brand’s global strategy. Historically, Mitsubishi Motors has chosen key markets like Thailand and Indonesia for such important launches. However, with the Philippines emerging as a central player in the company’s regional operations, this world premiere reinforces MMPC’s significance within the Mitsubishi Motors global network.

“The decision to hold the world premiere in the Philippines underscores the country’s increasing importance in Mitsubishi Motors’ global operations,” said MMPC President & CEO, Ritsu Imaeda. “This concept embodies Mitsubishi Motors’ commitment to delivering high-quality vehicles to the ASEAN region, and we’re thrilled to showcase this for the first time in the Philippines.”

The new SUV concept combines Mitsubishi Motors’ heritage of craftsmanship with its dedication to creating vehicles tailored to the specific needs of the market. It truly reflects the essence of “Mitsubishi Motors-ness.”

MMPC invites everyone to witness the world premiere and visit the Mitsubishi Motors booth at PIMS 2024, happening from October 24 to 27 at the World Trade Center. Be among the first to experience this groundbreaking SUV concept and explore the brand’s latest lineup of exciting vehicles.