New Jeep® Wrangler Rubicon Makes Official Philippine Debut

The New Jeep® Wrangler Rubicon, acclaimed as the most off-road capable and recognized SUV globally, officially lands in the Philippines today. This momentous launch is facilitated by Inchcape Philippines, the official distributor of Chrysler, Dodge, Jeep, and RAM Trucks in the country, under the operations of IC Automotive Inc.

Building on its legendary history, the New Jeep Wrangler Rubicon presents an unmatched blend of off-road prowess, authentic Jeep design, open-air freedom, and advanced powertrains. It also offers superior on- and off-road dynamics, complemented by a suite of innovative safety and cutting-edge technology features.

The latest evolution of this iconic SUV stays true to the Wrangler’s go-anywhere, do-anything ethos. It features a more commanding signature seven-slot Jeep grille, a new infotainment system, larger tires, upgraded off-road capabilities, luxurious premium seating, and enhanced top-notch safety features. The New Jeep Wrangler Rubicon is not merely a daily driver with off-roading capabilities—it’s an off-roader that’s ready for daily driving.

Iconic and Superior Jeep Exterior Design

The New Rubicon exudes a legendary road presence, beginning with its imposing new signature seven-slot Jeep grille. The front end is fully illuminated with LED Daytime Running Lamps, Automatic Headlamps with Headlamp Off Time Delay, LED Front Fog Lamps, and LED Premium Reflector Headlamps.

Classic Wrangler design elements remain on the sides, including the Rubicon Hood Decal, Red and Grey Jeep Badge, Wrangler Decal, and Trail Rated® badge. Exclusive to the Rubicon are Power Heated Mirrors, while the rear features LED Tail Lamps and a Full-Size Spare Tire.

The model’s top is highlighted by an Integrated Windshield Antenna, Corning Gorilla Glass Windshield, and a Black 3-Piece Hard Top that can be removed for the signature Jeep open-air freedom, perfect for thrilling off-roading adventures.

Powerful Engine and Transmission

Under the hood, the New Wrangler Rubicon is powered by a robust 2.0-liter turbocharged inline four-cylinder engine paired with an eight-speed automatic transmission. This powertrain delivers an impressive 268HP at 5,250RPM and 400NM of torque at 3,000RPM, ensuring exceptional responsiveness and performance on and off the road.

Legendary Go-Anywhere 4×4 Capability

With over eight decades of 4×4 engineering experience, the New Jeep Wrangler elevates the Wrangler’s capability to new heights. It is equipped with an array of 4×4 features and heavy-duty components, including the new 4:1 Rock-Trac HD Full-Time 4WD System, Dana M220 Wide Full Floating Rear Axle, Dana M210 Wide Heavy Duty Tube Front Axle, E-Locker Front and Rear Axle, 4.10 Rear Axle Ratio, Front Disconnecting Stabilizer Bar, Performance Suspension, High Clearance Fender Flares, Rock Protection Sill Rails, Skid Plates, Aux Switches, Integrated Off-Road Camera with Integrated Washer, and Front and Rear Tow Hooks.

Ready for off-roading right out of the showroom, the Rubicon rides on 17-inch black aluminum wheels wrapped in 285/70 33-inch all-terrain tires.

Trail Rated®

Every Jeep Wrangler, including the New Wrangler Rubicon, is awarded the Trail Rated® badge, signifying its ability to handle trails with obstacles and rough terrain. The New Wrangler Rubicon excels in five key 4×4 areas:

• Water Fording: Designed to handle water up to 34 inches deep with strategically placed electrical connections, sealed body openings, and a high-positioned air intake.
• Ground Clearance: High ground clearance ensures safe passage over rocks and logs, with optimized approach, breakover, and departure angles.
• Articulation: Exceptional suspension flexibility keeps wheels stable and engaged even on the roughest terrain.
• Maneuverability: Precision steering and optimized wheelbases enable swift navigation through tight trails and intense road situations.
• Traction: Engineered to conquer the harshest driving conditions and toughest terrains.

Premium and Comfortable Interior

Inside, the New Wrangler Rubicon offers a sophisticated and functional interior. Unlike typical 4×4 vehicles, the Rubicon features a refined and comfortable cabin ready for daily commutes or off-road adventures.

The interior is adorned with new plush leather upholstery, including Nappa Leather Seats and a new 12-way Power Adjust Driver and Passenger Front Seats.

The model’s major highlight is its new 12.3-inch touchscreen, the most advanced and largest display ever offered on a Wrangler, featuring the fifth-generation Uconnect 5 system. This system offers enhanced operating speeds and an array of features, including Wireless Apple CarPlay, Wired Google Android Auto, GPS Navigation, Off-Road Info Pages, and customizable user profiles.

The 9-speaker Alpine Sound System adds to the entertainment experience, while USB Type C ports and 12-volt accessory outlets ensure connectivity and convenience for all passengers.

From the driver’s perspective, a 7-inch TFT Color Display Driver’s Cluster and Mounted Audio Controls offer an optimized driving experience. The Remote Start System adds further convenience, allowing the driver to start the engine with just a press of a button on the key fob.

Advanced Safety Features

The New Jeep Wrangler Rubicon is equipped with more than 85 active and passive safety and security features. Highlights include first- and second-row side curtain airbags, Adaptive Cruise Control with Stop, Selec-Speed Control, Advanced Brake Assist, Electronic Roll Mitigation, Anti-Lock 4-Wheel FNC Disc HD Brakes, Electronic Stability Control, Full Speed Forward Collision Warning Plus, Hill Start Assist, Traction Control, Trailer Sway Damping, Blind Spot Monitoring, ParkSense Rear Park Assist System, and ParkView Rear Back-Up Camera.

Colors, Pricing, and Availability

The New Jeep Wrangler Rubicon is available in nine striking exterior colors: Bright White, Black, Sarge Green, Granite Crystal, Earl Grey, Anvil, Silver Zynith, Firecracker Red, and Hydro Blue.

Pricing starts at PhP 5,780,000 for the 4-Door Rubicon, while the 2-Door Rubicon retails at PhP 5,590,000. This iconic model is available at any of the five Jeep dealerships in the Philippines: Alabang, Cebu, Clark, Greenhills, and San Fernando.

About Inchcape Philippines

Inchcape Philippines, a joint venture by Inchcape and CATS Group of Companies, combines local expertise with innovative technology and customer-focused service to offer exceptional customer experiences. With distribution excellence, Inchcape Philippines powers better mobility in the country, representing brands like Mercedes-Benz, Chrysler, Dodge, Jeep, RAM, Jaguar, Land Rover, and more. The company operates across five locations and is recognized as a Great Place To Work® in 2024 for its commitment to fostering a positive workplace.