New SRPs for MICHELIN Passenger Car Tires Released

MICHELIN tires for passenger cars, SUV and light truckshave become more affordable with new suggested retail prices that came into effect starting October 1, 2015.

Vehicle owners are invited to visit the Retailer Locator on the Michelin Philippines local website (http://www.michelin.com.ph/Home/Buying-Guide/Find-Your-Dealer)to find the nearest retailer. New retail prices may vary per retailer of Michelin tires.

“Michelin cares about safety,first and foremost, Thanks to this initiative, we, through our partner-distributors in the country, are happy to make our tires more affordable for our Filipino consumers so they can experience firsthand what makes our tires different from the competition.  Michelin tires deliver multiple benefits such as fuel saving and good handling, plus comfort and noise reduction, without ever sacrificing safety.   Michelin is able to deliver all these through its extensive innovation coupled with research and development which are translated into Michelin Total Performance, which is our DNA,” said Michael Nunag, Chief Representative of Michelin Philippines.

For moreinformation about this news, product offerings and locations of MICHELIN retailers, visithttp://www.michelin.com.ph/.

MICHELIN Total Performance 

At MICHELIN, we continuously push safety, longevity, robustness and even more performance, all at the same time in the same tire, and with no trade-offs. That is what we call MICHELIN Total Performance. Through our tire design approach and leading technologies, we work to constantly improve all tire performance factors together, rather than being easily satisfied with just doing well on one or two factors at a time.

About Michelin

Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers electronic mobility support services on ViaMichelin.com and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries. The Group has a Technology Center in charge of research and development with operations in Europe, North America and Asia. (www.michelin.com)