Nissan Philippines’ Strong Finish to 2023: A Flourishing Product Lineup and Enhanced Offerings

Nissan Philippines proudly concludes its 2023 fiscal year with a series of achievements, underpinned by an enriched product lineup and expanded services. From unveiling new vehicles to introducing innovative technologies, Nissan continues to break barriers, inspiring thrill-seekers and adventurers alike.

In May 2023, Nissan embarked on an exciting journey with the El Nido #GoAnywhere media drive, showcasing its formidable 4×4 lineup and promoting its Blue Switch initiative. This event not only highlighted Nissan’s commitment to innovation and sustainability but also educated stakeholders on the benefits of Vehicle-to-Everything (V2X) technology.

Renewing its partnership with the Department of Tourism (DOT) for Drive Pinas, Nissan furthered its support for eco-tourism and adventure. The journey commenced with a trip to the scenic La Union, featuring the New Nissan Almera equipped with NissanConnect Services. This collaboration underscores Nissan’s dedication to enhancing the Filipino driving experience while bolstering local tourism.

A pivotal moment in Nissan’s technological advancement was marked by the introduction of NissanConnect Services, a groundbreaking platform enhancing connectivity and convenience for Nissan owners. This milestone solidifies Nissan’s reputation as an industry pioneer, offering customers seamless connectivity and personalized experiences on the road.

In the realm of motorsports, Nissan continued its legacy with the launch of the iconic Z and GT-R, lauded by enthusiasts for their performance and heritage. These legendary vehicles not only reinforce Nissan’s prowess in motorsports but also exemplify its commitment to pushing boundaries. Nissan’s involvement in Formula E further underscores its dedication to sustainable mobility and cutting-edge technology.

Achieving notable success in sales, Nissan Philippines expanded its market share to 6.5%, marking a remarkable 31.8% increase compared to the previous fiscal year, and surpassing the industry’s average growth rate. The Navara emerged as the best-selling vehicle in Nissan’s lineup, with over 11,000 units sold, followed by the Terra, which recorded over 6,000 units sold. Additionally, the Patrol garnered significant attention, with over 1,000 units sold, showcasing Nissan’s ability to deliver vehicles tailored to local preferences.

Reflecting on its accomplishments, Nissan Philippines is poised for continued success in 2024. Furthermore, Nissan’s recognition as the Top 7 Employer of the Year, awarded by the Philippine Daily Inquirer in partnership with Statista, reaffirms its position not only as an automotive leader but also as an employer of choice in the Philippines.