Royal Enfield adds yet another Pure Motorcycling destination for the riders in Philippines

• Launches the sixth exclusive store in the country | Further expands the reach and accessibility in Asia Pacific
• Royal Enfield increases retail touchpoints in the Philippines with the sixth Exclusive store, 151st store in the Asia Pacific region
• Entire range of Royal Enfield motorcycles along with Genuine Motorcycle accessories, service and spares will be available

Royal Enfield, the global leader in the mid-size motorcycle segment, today announced the opening of its brand new exclusive store in Cebu, Philippines. The store will be located at Astron Gestus building, Gorordo Avenue, Cebu. The store will further help in enhancing accessibility for customers in the Philippines.

Royal Enfield has become one of the leading mid-size motorcycle brands globally with a unique history of building evocative motorcycles. Customers and motorcycle enthusiasts in the Philippines can now experience this rich legacy through its complete range of motorcycles, apparel and accessories, all available under one roof at the exclusive store. Along with this, the exclusive store showcases the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience.

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The Royal Enfield- Cebu by MotorAce store, located at the heart of the city will be a great avenue for riders into the rider’s way of life. Being the sixth most populous city in the Philippines, it has a diverse population and an eclectic mix of people. In the Philippines, this will be the sixth exclusive store to be added in the existing network of Hardcore Brothers Custom Motorcycles, Inc. in Quezon City, Bacoor, Pasig, Davao, and Dumaguete.

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Speaking about the launch of this brand new exclusive store, Mr. Anuj Dua, Head of Business for Asia Pacific, Royal Enfield, said, ”It has been our constant endeavour to build greater accessibility for discerning customers and widen our footprint in the Asia Pacific region. We have witnessed significant demand across key markets in the Asia Pacific region, Philippines is a perfect example of this. Being one of the fastest growing two-wheeler markets in the world, the country has shown tremendous potential for growth and is poised to become a huge market for the middle-weight motorcycle segment.

Motorcycling aspirants here are quickly catching on the trend of leisure motorcycling. With an intent to significantly expand our reach and build a robust network, we are happy to announce the launch of a new store in the heart of the Cebu city. The new motorcycle line-up of motorcycles by Royal Enfield are perfectly suitable for a market such as the Philippines which has a huge upgrader and commuter population. We are confident that we will soon see the next phase of growth in the Philippines and we have plans to further increase our accessibility in the region.”

Royal Enfield is committed to become the global leader in the mid-size segment and Asia Pacific is of great strategic importance. We have been consistently building greater accessibility for our passionate community and avid riders. In the Philippines, we have seen a rapid surge in the community of Royal Enfield riders who are subscribing to leisure motorcycling and getting inducted in the Pure motorcycling fold. This exclusive brand store and our evocative product range, available at accessible price points will appeal to motorcycling enthusiasts. We are looking at key cities in the Philippines to expand our distribution network, in addition to a strong aftermarket network and infrastructure to ensure full service support to our customers in the region.”

Royal Enfield operates in the Philippines through Hardcore Brothers Custom Motorcycles Inc. who are the exclusive distributor of Royal Enfield motorcycles. They have been one of the pioneers in the custom motorcycle domain and have been associated with Royal Enfield for the past eleven years.

About Royal Enfield:

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes the recently launched, stylish new Hunter 350, the timeless Classic 350, the Meteor 350 cruiser, the 650 parallel twin motorcycles – Interceptor and Continental GT, the adventure motorcycles – Himalayan adventure tourer and the Scram 411 ADV Crossover, and the iconic Bullet 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2100 stores across all major cities and towns in India and through nearly 850 stores in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has four modern CKD assembly facilities in Brazil, Thailand, Argentina and Colombia. With more than 37% CAGR for the last 5 years and sales in international markets up 108% in 2021-22, Royal Enfield is the leader in the global mid-size motorcycle market