Royal Enfield New Exclusive Store in Quezon City

• Royal Enfield enhances accessibility in the Philippines with the launch of a brand new exclusive store in Quezon
• Launches the fifth exclusive store in the country | 151st Exclusive store across the International markets

Royal Enfield, the global leader in the mid-size motorcycle segment, has consistently worked towards building increased accessibility for consumers into the motorcycling way of life. To further enhance our reach in the Asia Pacific region, Royal Enfield today announced the opening of a new exclusive store in Quezon city. The store is located at 310 Tomas Morato St. Brgy. South Triangle, Quezon City. The exclusive store will now be the new flagship store for Royal Enfield in the country and is one of the biggest dealerships in the Philippines. 

Customers and motorcycle enthusiasts in the Philippines can now experience 120 years of  legacy through its complete range of motorcycles, apparel and accessories, all available under one roof at the exclusive store. Along with this, the exclusive store showcases the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience. 

The Royal Enfield- Quezon City by Kustom Kulture Motorcycles, Inc. an exclusive store located in the heart of the city centre and will now provide greater accessibility for motorcycling enthusiasts. Royal Enfield has a widespread sales and service network in the Asia Pacific region. In the Philippines, this will be the fifth exclusive store to be added in the existing network of Royal Enfield in the Philippines -Davao, Cagayan De Oro, Meycauayan and Pasig. 

Speaking about the launch of this brand new exclusive store, Mr. Vimal Sumbly, Head of Business for Asia Pacific, Royal Enfield, said, ”Royal Enfield is committed to become the global leader in the mid-size segment and Asia Pacific is of great strategic importance. We have been consistently building greater accessibility for our passionate community and avid riders. In the Philippines, we have seen a rapid surge in the community of Royal Enfield riders who are subscribing to leisure motorcycling and getting inducted in the Pure motorcycling fold.  With an intent to further expand our outreach, we have opened our fifth exclusive store at Quezon city centre. This will get us even closer to our customers and provide easy access to the brand especially in the northern part of Manila. This exclusive brand store and our evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts. We are looking at key cities in the Philippines to expand our distribution network, in addition to a strong aftermarket network and infrastructure to ensure full service support to our customers in the region.” 

Royal Enfield operates in the Philippines through Hardcore Brothers Custom Motorcycles Inc. who are the exclusive distributor of Royal Enfield motorcycles. They have been one of the pioneers in the custom motorcycle domain and have been associated with Royal Enfield for the past ten years. 

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes the all-new Classic 350, Meteor 350 – the easy-cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through 1033 large format dealerships and 1038 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centers, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20, Royal Enfield is the leader in the global mid-size motorcycle market.