Shell Helix Auto Workshop Summit 2023: Empowering Growth, Innovation, and Success in the Philippines’ Auto Workshop Industry

By Kit Pilla on September 18, 2023

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In a pioneering event aimed at fostering growth and empowerment within the auto workshop business sector, Shell Lubricants Philippines hosted the inaugural Fast Track: Shell Helix Auto Workshop Summit on September 5, 2023, at Pasay City’s SMX Convention Center. The summit served as a platform to showcase Shell Helix’s cutting-edge products and services while offering auto workshop proprietors an opportunity to accelerate and expand their enterprises. Distinguished industry experts delivered enlightening talks covering topics ranging from Shell lubricants to business development, fintech, and franchising.

Chi Malabanan, Shell Helix Brand Manager, unveiled an exciting new brand campaign, inviting both customers and workshop owners to embrace the purest and most advanced oil. This campaign emphasizes the importance of selecting a partner renowned for consumer trust, product excellence, and technological advancement, highlighting Shell Helix’s century-long presence and its reputation for trustworthiness, quality, and reliability.

**Jackie Famorca, Vice President of Shell Lubricants Philippines acknowledges the crucial role auto workshops play in the country’s overall mobility during her opening remarks.**

Jackie Famorca, Vice President of Shell Lubricants Philippines, expressed pride in connecting with and supporting the dynamic communities represented by auto workshops. She emphasized how, through Shell Helix, they can facilitate better and more sustainable growth for business owners.

One highlight of the event was the presentation of partnership benefits under the acronym LUBES, which encompassed Learning, Upgrade, Business development, Elevating the business through digital expansion, and the Shell Helix product portfolio. Jensen Garcia, Business Development Manager, emphasized the importance of trust in the industry and how Shell Helix products and services are built upon conveying human, product, and brand truths to business owners and their clientele.

**Leo Mendoza, Marketing and Business Development Manager of Shell Lubricants Philippines shares the industry trends reshaping the country’s automotive landscape.**

Leo Mendoza, Marketing and Business Development Manager, delved into industry trends such as sustainability, connectivity, and personalization, underlining the significance of selecting the right partner to remain competitive.

Leveraging Business Expansion and Tech Trends for Success:

Dana Cuneta, CFE, AVP-Consultancy at Francorp Philippines, stressed the strategic advantage of aligning an auto workshop business with Shell Helix for long-term success. She highlighted the credibility and consistent supply of lubricant products, access to cutting-edge technology, and research and development that come with this partnership. Cuneta also lauded the free training opportunities provided by the Shell Helix Team to support mechanics and ensure top-notch service delivery.

Martin Kristopher Limgenco II, GCash Enterprise Sales Head and fintech track guest speaker, underscored the importance of integrating fintech into daily operations. He explained how it offers business owners access to financing and investment options for growth, while customers benefit from convenient mobile payment methods.

Industry experts come together to empower auto workshop owners during the Fast Track: Shell Helix Auto Workshop Summit, hosted by Shell Lubricants Philippines. From left to right: Martin Kristopher Limgenco II, GCash Enterprise Sales Head; Ika Halili, Digital Manager for Shell Lubricants Philippines; Paz Famador-Tiongco, National Sales Manager for Indirect Channel of Shell Lubricants Philippines; Jackie Famorca, Vice President of Shell Lubricants Philippines; Leo Mendoza, Marketing and Business Development Manager of Shell Lubricants Philippines; Dana Cuneta, CFE, AVP-Consultancy, Francorp Philippines; Chi Malabanan, Shell Helix Brand Manager; and Jensen Garcia, Business Development Manager for Shell Lubricants Philippines.

Success Stories from Auto Workshop Owners Thriving with Shell Helix:

Reymont Uy Choachuy, Chief Innovation Officer of Car Doctor, highlighted the broader advantages of working with a trusted brand like Shell. He emphasized their commitment to reducing carbon emissions as they scale operations, along with the branding and quality assurance benefits of the partnership.

Francisco Malbog, CEO of Car Crew Automotive Service Center, shared the transformative impact of their collaboration with Shell Helix. He viewed this partnership as setting global standards for the auto independent workshop business through quality products and best practices.

Shell Helix offers a comprehensive package of products, technical support, marketing materials, and a network of fellow auto workshop owners to expedite business growth and success. By partnering with Shell Helix, business owners have a trusted ally to drive their growth. Auto workshop owners interested in this partnership opportunity can sign up through this link: Here