Swipe Right for Mystery: Dating Billboards Along C5 and EDSA Guadalupe Tease Big Reveal on September 30

Billboards along C5 and EDSA Guadalupe have ignited widespread speculation among commuters and passersby. Featuring the playful message, “Swipe right to match with cuties,” these ads have prompted many to wonder whether they are teasing a new dating app, a social experiment, or a large-scale matchmaking event, with a reveal date set for September 30.

The billboards, showcasing a woman’s face obscured by a question mark, have quickly captured attention. By tapping into the familiar “swipe culture” popularized by dating apps, the ads cleverly play on the recognizable act of swiping right to express interest. This intriguing blend of digital dating trends in the physical world has left people guessing about what might come next—could it be a new matchmaking service, an interactive event, or something entirely unexpected?

As the reveal date approaches, speculation is growing about the identity of the ‘cutie’ featured on the billboards. Many wonder if she is a popular influencer, a public figure, or someone completely surprising. The excitement surrounding the “cutie reveal” on September 30 continues to build, as the mystery deepens and raises questions about whether this campaign is merely a teaser or the beginning of a larger urban love story.

Social media buzz has amplified the intrigue, with users sharing their guesses and humorous takes on the campaign. One netizen remarked, “Baka ito na ang chance ko makahanap ng forever habang stuck sa traffic” (“Maybe this is my chance to find forever while stuck in traffic”), highlighting the lighthearted speculation. While the ultimate purpose of the campaign remains unclear, it undeniably captures the public’s imagination, keeping all eyes on the upcoming reveal.