Royal Enfield, the global leader in the mid-size motorcycle segment, has consistently worked towards building increased accessibility for consumers, into the motorcycling way of life.
The Royal Enfield Himalayan has redefined adventure touring in India and across the world, and managed to carve a niche within the adventure touring segment. Inspired by Royal Enfield’s 60 years of enduring history in its spiritual home – The Himalayas – the motorcycle has been an accessible and engaging option for riding enthusiasts.
Together with Hardcore Brothers Custom Motorcycles, Inc., Royal Enfield expects a more ambitious business growth, greater expansion and best customer service and experience in the country.
Vimal Sumbly, Head – APAC Business markets said, “Philippines is one of the promising products, initiatives and engagements, markets for Royal Enfield.
We have sold over 400 Himalayans in the country and have received excellent feedback on this Adventure Tourer from Royal Enfield. I am delighted to also share that Himalayan has won the “Best Adventure Touring Motorcycle – 2018 by the C! Magazine and Motorcycle of the Year, 2017 Best Adventure / Dual Sport” discerning customers.
It has been our constant endeavour to build greater accessibility for The brand continues to appeal and attract various audiences via its by the Car Awards Group in Philippines. This apart, the product has been also garnering a lot of positive response from Adventure enthusiasts in the country. It is undoubtedly the fastest growing Adventure motorcycle for the brand in the APAC region. With the ease of riding and handling, more focus on rider safety, the new Himalayan in the Euro IV specification is also equipped with a hazard switch that warns other riders in its proximity in case of a red flag and improved side-stand that will make parking on any kind of terrain easier. It’s ideal for on road and off-road riding, and practical for everyday riding as well as weekend Adventures.” Jimmy D.L. Barinaga , President & CEO, Hardcore Brothers Custom Motorcycles Inc shared “ We are excited to launch new colorways in Philippines for the new Himalayan Euro IV.
In addition to the current colors – Snow White and Granite Black, Himalayan will have four new colors, two dual-tone colours, inspired from the varied terrains that our riders ride on during their journeys – Lake Blue and Rock Red, the camouflage Sleet Grey and Gravel Grey that has a satin finish to it. With these colorways and the accessible price point of Php 299,00, the product will appeal to Adventure enthusiasts and Two Wheeler intenders alike.”
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 40% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and
great fun to ride.
Royal Enfield’s motorcycle line-up includes the Interceptor 650 and the Continental GT 650, powered by a modern 648cc twin cylinder engine. Royal Enfield also manufactures the Classic and the Bullet models in 350 and 500cc displacement and the purpose-built Himalayan powered by the new LS410 engine. Royal Enfield operates through 18 company-operated stores and 850+ dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle
East and South-East Asia.
Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.
To know more about Royal Enfield, motorcycles, marquee rides and other initiatives, visit: http://royalenfield.com Be a part of one of the largest communities of motorcycling enthusiasts; like Royal Enfield on
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