Triton and Xforce Secure iF DESIGN AWARD 2024 Victory

By motoph admin on March 6, 2024

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Mitsubishi Motors Corporation (Mitsubishi Motors) proudly announces that the All-New Triton, a one-ton pickup truck, and the All-New Xforce compact SUV have been honored with the prestigious iF DESIGN AWARD 2024 in the product design discipline.

Mitsubishi Motors is dedicated to offering enriching mobility experiences that ignite drivers’ adventurous spirits and provide excitement for all passengers. The company’s commitment to reliability and exhilaration is upheld through its core values of dynamic strength, robustness, and authenticity, reflected in designs that evolve with the times.

Celebrating exceptional design for 70 years, the iF DESIGN AWARD stands as one of the world’s most esteemed design accolades, organized by iF International Forum Design GmbH in Hannover, Germany. The iF DESIGN AWARD 2024 saw approximately 11,000 entries from 72 countries, evaluated by a panel of 132 international design experts across five criteria: idea, form, function, differentiation, and impact.

“We are truly honored to receive one of the most distinguished design awards globally for the two All-New models we launched this fiscal year,” said Seiji Watanabe, division general manager of design at Mitsubishi Motors. “Each model has been recognized for expressing its distinct character in a unique form – the Triton exudes daring expression, while the Xforce embraces an agile look – while also embodying the robustness typical of Mitsubishi Motors’ design ethos. This award will serve as our motivation to introduce the Triton and the Xforce to an even broader audience.”

All-New Triton

The All-New Triton, a one-ton pickup truck tracing its lineage to the Forte introduced in 1978, has seen about 5.7 million units produced over five generations, sold in approximately 150 countries worldwide, making it a cornerstone of Mitsubishi Motors’ global strategy.

Built on the Beast Mode design concept, the All-New Triton epitomizes the toughness and strength expected of a pickup truck, presenting an imposing aesthetic with ruggedness and agility. Inside, a robust, horizontally themed instrument panel provides clear visibility of vehicle dynamics while driving. The ergonomic design ensures ease of operation, even with gloves, with a focus on grip comfort and sturdiness for the steering wheel, grips, and door handles.

All-New Xforce

The All-New Xforce, a compact SUV, offers comfort and practicality with a spacious cabin and versatile storage spaces within a maneuverable, compact body size, along with road handling that ensures a safe, secure ride in various conditions.

Rooted in the Silky & Solid design concept, the upper body exudes an airy silkiness, while the lower body boasts solid and powerful proportions, creating a stylish yet robust SUV aesthetic. Inside, a sophisticated interior integrates a 12.3-inch Smartphone-link Display Audio and digital driver display into a large monolithic display panel, delivering a cutting-edge ambiance.