YAMAHA MIO FAZZIO: Unleashing Individuality Beyond Boundaries

By motoph admin on December 5, 2023

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Following the successful launch of the ‘Start Youniqueness’ campaign for the Yamaha Mio Fazzio in Davao City, Yamaha Motor Philippines, Inc. is taking the rider’s experience to new heights. The focus is on reshaping fashion through dynamic motion, fostering innovation, fluidity, and inclusivity in expressing everyone’s unique personality. It’s a testament to Yamaha’s commitment to delivering a machine that not only enhances your ride but also supports your passions and elevates your personal style, proving that motorcycle gear can be both functional and stylish.

To amplify this ethos, Mio Fazzio owners were invited to participate in an exclusive contest, challenging them to elevate their current style by recreating and showcasing their distinct looks. Unlike typical competitions, the goal was not just to pit contestants against each other but to enhance their style through a unique experience culminating on the runway.

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Qualifying participants spent a weekend at Privato Hotel, starting with a Fashion Class led by Style Masters Bon Hansen Reyes and Kristine Ordinario from the Fashion Institute of the Philippines. This session provided insights into the latest trends and guided riders in creating a structured look that reflected their unique style. Crucially, participants not only brought their existing wardrobes but also visited Yamaha’s partner brands – Nobody Clothing, DBTK, and Coziest Brand – selecting clothing items to complete their ensembles.

Day 2 accelerated the pace as participants headed to Balara Content Studios for the main event. An official photoshoot judged their choice of wardrobe and poses, capturing their uniqueness in six different areas with the Mio Fazzio. The day concluded with a captivating runway show attended by media guests, influencers, and YClub Riders, showcasing the participants’ confidence and passion as they flaunted their unique aesthetics.

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Special awards were announced, recognizing outstanding contributions. Erica Dela Cruz won the Social Media Award, John Rhino Reyes received the Champagne Award, and Glenn Petersen earned the Rockstar Rookie Award. The coveted Dope as Fazz awards went to Mackane Encarnacion (Pablo Fits) and Chickle Kate Dela Rosa, each receiving a Php 30,000 shopping spree across multiple brands, including Yamaha partners DBTK, Nobody Clothing, and Coziest Company.

Beyond the awards, the event was about immersing participants in the Mio Fazzio experience – a celebration of their unique style. Each participant left with memories that would forever rev their hearts. Yamaha remains committed to providing riders with opportunities to express their identity through signature looks, coupled with a machine that magnifies their uniqueness.

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