Yamaha Motor Philippines Breaks Multiple GUINNESS WORLD RECORDS™ Titles!

Ten years ago, Yamaha Motor Philippines introduced its brand slogan, “Revs Your Heart,” encapsulating the brand’s passion for innovation, exceptional value, and mission to enrich customers’ lives. In 2014, Yamaha Motor Philippines made history by achieving three GUINNESS WORLD RECORDS™ titles: the largest parade of Yamaha motorcycles, most engines started simultaneously, and most motorcycle horns sounded simultaneously.

As market interest evolved, Yamaha Motor Philippines stayed true to its slogan by hosting campaigns and events that elevate the riding community. A prime example is the support given through Yamaha Club activities, which have grown to over 35,000 riders in the Philippines. This growth signifies the brand’s influence on Filipinos and highlights how mixing old and new generations of motorcycle owners showcases Yamaha’s enduring impact.

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On July 13 in Pasay City, Yamaha Motor Philippines, alongside over 3,300 Yamaha Club members, successfully reclaimed two GUINNESS WORLD RECORDS™ titles. First, Yamaha organized the largest motorcycle parade formation, inviting 1,500 motorcycle riders to celebrate sustaining the 2014 record with 1,208 riders.

The second record attempt aimed to break the Most Engines Started Simultaneously. YMPH succeeded with 3,300 participants, surpassing the previous record of 3,184 multi-brand motorcycles. This simultaneous start of engines symbolizes the ignition of riding passion, demonstrating how Yamaha continues to create every Filipino’s kando moment—kando being a Japanese term for the deep satisfaction and intense excitement experienced when encountering something of exceptional value.

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The third and final record represented the united, roaring voice of the Yamaha community through the collective sounds of their machines. YMPH reclaimed the title with 3,300 participants, beating the previous record of 3,177 riders.

This GUINNESS WORLD RECORDS™ Official Attempt showcases the strong relationship between the brand and its community, and how the “REVS YOUR HEART” slogan constantly defines the purpose of owning a Yamaha—to feel kando and be part of an evolving community of riders.

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Featured photo: left to right: Kazu Kirimura (GWR adjudicator), Romeo Tan (Sales Senior General Manager), Shinsuke Iida (Sales & Marketing Director), Charm Cruz (Asst. Supervisor), Austin Johnson (GWR adjudicator)