Yamaha x UAAP: Play Your Tough

Yamaha Motor Philippines (YMPH) reinforces its commitment to empowering Filipino athletes by renewing its partnership with the University Athletic Association of the Philippines (UAAP) for Season 87. Over the years, YMPH has consistently supported UAAP in promoting sports excellence among the Filipino youth, and this year, they spotlight the new Mio Gear campaign, “PLAY YOUR TOUGH.” This campaign emphasizes resilience and strength, encouraging athletes to tackle challenges head-on, whether in the urban jungle, the great outdoors, or on the sports field.

The Mio Gear, known for its rugged design and capability to navigate the tough terrain of city life, serves as the symbol of this campaign. Built for functionality, durability, and self-expression, it embodies the values that UAAP athletes are encouraged to adopt—grit, determination, and perseverance. “PLAY YOUR TOUGH” is not just about physical toughness but also mental resilience, motivating UAAP athletes to aim for greatness and push themselves to be champions of the season.

Yamaha Motor Philippines’ ongoing partnership with UAAP serves as a reminder to the Filipino youth to never back down from a challenge. As UAAP athletes compete for the MVP title and strive for victory, YMPH continues to support them, inspiring both athletes and fans alike to embrace the same toughness and determination that the Mio Gear represents.

Stay updated by following the Yamaha socials: 
Website: https://www.yamaha-motor.com.ph/index.html
FB Lifestyle Page: https://www.facebook.com/ph.yamaha
FB Racing Page: https://www.facebook.com/yamaharacingph
FB Yamaha Club Page: https://www.facebook.com/yclubphilippines
YT Channel: https://www.youtube.com/user/yamahamotorphils
IG: https://www.instagram.com/yamahaphilippines/?hl=en
Tiktok: https://www.tiktok.com/@yamahamotorph?_t=8aR1Jf7XBgX&_r=1
Twitter: https://twitter.com/YamahaMotorPH