Caltex Partners with PICKUP COFFEE to Enhance Customer Experience and Strengthen Retail Presence

Caltex, marketed by Chevron Philippines Inc. (CPI), continues to expand its non-fuel retail (NFR) offerings as part of its strategy to enhance customer experience and grow its retail presence. Recently, Caltex partnered with PICKUP COFFEE, a proudly Filipino brand known for offering fast, delicious, and affordable coffee. This collaboration allows Caltex to bring high-quality, espresso-based beverages to its customers, creating a more enjoyable and convenient refueling experience.

By teaming up with PICKUP COFFEE, Caltex is not only enhancing its NFR portfolio but also attracting more foot traffic to its stations. The partnership is expected to boost revenue and strengthen the Caltex brand by providing customers with additional value-added services. This initiative aligns with Caltex’s commitment to continuously improving the overall customer experience at its stations.

Caltex is focused on building long-term, trust-based partnerships that drive innovation and support sustainable growth. This collaboration with PICKUP COFFEE exemplifies that philosophy, as both companies share the goal of creating lasting, positive impacts through meaningful cooperation.

Francis Flores, Chief Executive Officer of PICKUP COFFEE, expressed enthusiasm about the partnership: “We are excited to join forces with Caltex as we both prioritize long-term relationships grounded in trust and mutual success. This partnership is a testament to our shared commitment to delivering exceptional value to customers, and we look forward to the positive impact it will bring.”

Billy Liu, General Manager and Country Chair of CPI, added: “We are thrilled about this partnership with PICKUP COFFEE. It will not only strengthen Caltex’s brand presence but also enhance the overall customer experience, reflecting our dedication to innovation, value, and sustainable growth.”